Measure Influence, Drive Succes

  • Measure Influence
  • Real On-Chain Data
  • Causation Analysis
  • Optimize the costs
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No more wasted budget on guesswork. Hire KOLs that will deliver results. Based on real data.
Remove the Guesswork

Hiring a Key Opinion Leader (KOL) is Often Inefficient

When businesses hire a Key Opinion Leader (KOL), such as a Twitter Influencer in the crypto industry, the decision is usually based on the number of followers, views, and the personal opinion of the person hiring them.

This approach is inefficient and often subjective, leading to several problems:

  • Businesses don't know if they're overpaying.
  • They lack a clear understanding of what to expect in terms of performance or ROI.
  • It is not clear if the follower are bots, inactive or fake

Problems with the Current System

Many businesses choose influencers based solely on their follower count and visibility. This method falls short because:

  • Businesses don’t know how many of those followers are truly active and loyal.
  • There's a risk that many followers are bots or fake accounts gained through giveaways.
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Understanding Social Media Impact

Cryptify AI provides a solution by showing the direct link between social media influencers and your business goals.

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Web3

We demonstrate the impact of a KOL (Key Opinion Leader) tweeting about your token and the resulting on-chain effects. Our AI identifies KOLs with fake or bot followers and recommends the most effective KOLs, helping businesses optimize their marketing budgets for maximum return on investment.

Web2

We provide a comprehensive, holistic view of influencers, offering businesses deeper insights beyond just the immediate impact of an influencer campaign. Our analysis goes further by evaluating the added brand value and the influence on recurring customers, including customer lifetime value, enabling more informed and strategic decisions in a market that has a yearly spend over 24 billion (2024).

Benefits

What does Cryptify AI offer?

Our dashboard provides businesses with a complete overview of an influencer's real value. We provide insights into:

  • Actual brand value
  • The number of real, active followers.
  • A general estimate of the expected performance when hiring an influencer

Growing interest in the market

We have already seen significant interest in our product concept, both in Web3 and Web2 markets. Our tool helps businesses make smarter decisions and get more value from their influencer investments.

Cryptify AI offers a clear, data-driven way to measure and harness the true impact of social media influencers.